Written by: Michelle Jayes
Having the right internet marketing applied to web sites is the key to having profitable online businesses. In this current economic nightmare, it is still very possible to build a successful business online either by affiliate marketing, or selling products or services direct. The internet is still growing at a rapid pace, and new technologies are being introduced that are bringing new people and even changing the way the net is used.
Furthermore, it is possible to affiliate market some of these newer devices and make money from them too. People are buying tablet PCs, smart phones such as the iphone or android, all of these are available for any entrepreneur to sell online.
However, this is beside the point. To have any chance of a successful online business, your web site needs to offer a solution to a problem, be optimized for the relevant keywords, be professional looking and content written in such a way that it really appeals to the consumer.
In essence, you would need to follow this process -
1. Define an area where a problem exists and people are needing a solution.
2. Search for a product that solves this problem.
3. Perform extensive keyword research, find keywords people are using to look for a solution and use keywords where you feel you have a chance of competing against.
4. Create a list of keywords and build a campaign around them. Build a web site and optimize it based on the keywords.
5. Place a strong call to action statement that links from your site to an affiliate site, or to whatever means you have of solving the problem eg contact information for the consumer to call you for you to provide a product or service.
6. Build backlinks to the site, by use of article marketing (again based on the keywords) or other means.
This forms the basics of any profitable online business - find a problem, define it, solve it, call to action. The key to online marketing though remains consistency, patience and determination. It is becoming more and more competitive, but new opportunities are always being created and arising.
Getting a new website off and running does take more effort now, and Google itself is growing in intelligence and now seeks pertinent, relevant and original content. The days of spamming Google with duplicate content in order to get back links appear to be a thing of the past, and it now requires originality.
For the true and honest marketer, this is great news because it means you stand a better chance of getting those sales. People have become wise to the old hammy methods of sales techniques, now they want honest and well written reviews or articles to solve their needs.
Earlier this year, Google launched a major update known as Google Panda. In it, it removed a lot of websites it considered spammy or unnecessary from its index. Google wants the best to be able to provide its customers (the searchers) with the best. After all, Google is a business itself and so it is always advisable to understand as best you can its requirements for a successful web site.
In essence, be true to your customer and you will reap the rewards and be one of the many profitable online businesses that exist out there.
